“The video comically demonstrates the diversity of the LGBTQIA+ community while sharing some information that is often omitted from traditional sexual education,” Postmates said in an email. In a statement shared with NBC, Postmates argued that its Pride commercial is “destigmatizing” gay sex. “But doing so to target LGBTQ consumers has greater risk because it overly sexualizes same-sex attraction in ways that we’ve been trying to normalize in many ways.” “Sexualizing any marketing campaign in this way is a risk,” Mr.
Bob Witeck, president of LGBT marketing firm Witeck Communications, told NBC he finds the new sexualized ads “unusual” and “problematic.”
